Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Success: results through people
To hear more about our culture and training from third party Stanford university studies, please click on these two separate links:

Stanford Closer Look Series: An Inside Look At Keller Williams Realty

A Second Look At Keller Williams Realty.


How Important Is Culture?



RED Day

Renew, Energize and Donate is an initiative dedicated to celebrating Keller Williams’ year-round commitment to improving our local communities. Each year, on the second Thursday in May, tens of thousands of associates participate in a wide range of projects, devoting their time to renewing and energizing aspects of the neighborhoods in which they serve. Projects are chosen by each individual market center based on a need they see within its community. Recognizing her leadership in guiding the culture of our company, RED Day is held in honor of Mo Anderson, Vice Chairman of the Board, Keller Williams. It’s an entrenched part of our culture and displays the extraordinary effect a company can have when individuals come together to work as a team for the greater good of everyone. Watch Video






Wealth Building

In keeping with the philosophy that agents are partners and stakeholders in the success of the business, Keller Williams Realty has created a distinct wealth building platform through which our leadership teams and office owners reward those who have contributed to a market center’s growth by attracting productive associates to the office. In the United States and Canada we do this through profit share; and across the world, through growth share. Watch Video






KW Cares


KW Cares is a charity created by and for Keller Williams associates and their families. It’s here to help any agent who’s faced with hardship as a result of a sudden emergency. The charity is the heart of Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where Keller Williams associates live and work. Watch Video